Selling Sweetness with Muscovado.ph
- Muscovado Philippines
- 2019 - Present
- muscovado.ph
I’ve been helping muscovado.ph improve and manage an online platform to market Philippine-produced, high-quality muscovado sugar to the global market.
In 2019, Grand Muscovado – a leading producer of export-quality, organic muscovado sugar in the Philippines – discussed with me about a separate website that they are planning to develop further to become a platform to sell high-quality muscovado sugar made in the Philippines to the global market.
The vision is to help revive the struggling muscovado industry in the Philippines back to its golden years.
Goal
- Improve the current website to be simple, customer-facing, and scalable as the business model grows.
- Optimize the website for better performance and online presence.
- Setup the website for seamless content production.
- Setup the website for full business automation.
- On-going management and website care to keep the website secure, fast, and running at its optimal condition.
Approach
- Clean up the website by removing unnecessary features and restructuring the homepage.
- Use hosted email marketing solution – Fluent CRM.
- Improve on-page SEO and overall website structure.
- Install a separate CRM solution that integrates well with the website.
- Create a sales funnel to generate sales-qualified leads.
Results
- We have created a simpler, lighter website that is fast, reliable, and secure.
- We have optimized the website for search.
- We have created a highly-effective leads funnel to get sales-qualified leads.
- We have implemented a full-scale CRM to automate the entire sales and marketing process.
- To date, muscovado.ph have shipped out almost 1000 tons of muscovado sugar from 3 local suppliers.
Topped Google Search
We have managed to make the website top Google search results on the following search phrases:
- Muscovado Sugar Supplier
- Muscovado Supplier Philippines
